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Many hair styling products nowadays contain silicones and are not limited to serums. Silicones are not water-soluble and create a barrier between each hair strand and your conditioner therefore preventing moisturizing agents from conditioners to penetrate hair properly. I highly recommend using a clarifying shampoo (i use a moisturizing one because I have curly hair) every time before a deep conditioning treatment. If you are tired of conditioners not working as good as they are supposed to then this might make a world of difference for you. Hope this helps. Also make sure your daily conditioner along with styling products don't all have protein in them. If you hair is chemically processed then you only need protein once a week. If it is not chemically processed -- then once a month. You may be applying it way more than that. If your hair is always dry and looks dull and brittle and you don't know why- check your products! My hair actually looks and feels soft and healthy like it is supposed to after deep conditioning treatments.
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